Ads In the Real World

A collection of ads I’ve created, now drifting through the universe.

During my internship at the indie agency Superheroes, I had the chance to team up with CGI/VFX artists to craft social ads that pushed creative boundaries for our clients. It was an exciting opportunity to blend my creativity with advanced visual techniques, pushing the limits of what’s possible in digital advertising (and even a Times Square billboard)! Here are a few of my favorites.

To celebrate the U.S. launch of G-SHOCK’s GM700, we created a video that immerses viewers in skate culture. Blending a CGI world with the iconic LES Coleman Skatepark, the video features skaters pulling off flip tricks and grinds on the metal watch, showcasing its rugged durability while tapping into the spirit of skateboarding, sports, and streetwear.

Client: G-SHOCK

Engagement: 45k views (Instagram)

The final season of The Umbrella Academy was celebrated with an epic teaser that brought the show’s world to life. Umbrellas are seen blowing across global cities before floating into space, perfectly capturing the series' bold, imaginative spirit and captivating fans with its visual spectacle.

Client: Netflix

Engagement: 2.5m views (Instagram)

This campaign, featuring Manchester City Football Club, Xylem, and Coach Pep Guardiola, raises awareness about the vital importance of water conservation. Displayed on a Times Square billboard, it blends sports and sustainability to highlight water's role in both performance and the planet's future.

Client: Manchester City Football Club

Engagement: 3.7m views (Instagram)

This Christmas season, Kiehl’s 2024 holiday advent calendar takes the tradition to a whole new level. In the heart of downtown Manhattan, a giant advent calendar beckons passersby to tap a glowing button, whisking them inside a colorful, festive wonderland of surprises and kicking off the #UnwrapKiehls holiday campaign.

Client: Kiehl’s

Engagement: 36k views (Instagram)

We invited viewers to explore the Buick Enclave in a completely new way, showcasing its stylish and functional interior through a digital street art X-ray. This innovative approach not only highlights the Enclave’s sleek design and luxurious features but also delivers an immersive, memorable experience that resonates with both art lovers and car enthusiasts.

Client: Buick

Engagement: 1.2m views (Instagram)

Credits:
AD (storyboarding, concepting): Harper Herman
Design: Dana Levine
CD: Elliot Stewart-Franzen

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