A fentanyl test that is as unsuspecting as the deadly dose.
Volvo is committed to protecting life at all costs. That’s why we’re tackling young Americans’ top cause of death head-on. Overdose deaths due to the unknown ingestion of fentanyl have become far too common. It’s clear that ignoring the problem isn’t working. We want to encourage young people to test their drugs by making it easy, instantaneous, and discreet. In order to keep more people safe, we must be willing to act boldly.Out of Home advertisements will be strategically positioned in key locations, such as music
festivals, along busy roads leading to public gatherings, and within nightlife hotspots.
Customers have the option to purchase the product at their convenience from stores like CVS and Walgreens,
or conveniently order it through our microsite. It will arrive in discreet packaging for added privacy.
or conveniently order it through our microsite. It will arrive in discreet packaging for added privacy.
Credits:
AD: Harper Herman
AD: Nikolas Sandevski
CW: Lily Graham
STRAT: María Isabel Rodríguez