Intern project for Saatchi & Saatchi and Leo NY
Turn your favorite sub into your favorite someone.
Gen Z is spending 4+ hours a day on their phones, yet feels more disconnected than ever. Subway’s “Submates” bridges that gap, turning your go-to sandwich into your social superpower. Whether it’s extra pickles or no mayo, your sub order says more than you think. Submates is here to match you with friends or potential soulmates who truly get your taste. Because sometimes, the shortest distance between two people is a footlong.AD/CW: Harper Herman
CW: Emma Rich
Account: Danielle Beechey, Elise Tanenbaum, Julie Piccolo
Strategy: Caroline Thomas, Caroline Gomes, Taylor Schaefer