Proactive Idea Done At Saatchi & Saatchi New York
Want to take a walk on the mild side?
Season after season, we watch guests battle their way through the Hot Ones gauntlet. Some come armed with milk or ice cream, but let’s be honest, that’s barely a life raft for what’s coming. So why not send them into battle with the real hero… Pepto.
Season 27 Promo/Launch
We’re letting viewers take a shot at guessing the new sauce and the special guest revealing it, yes, of course it’s Gordon Ramsay.
Mild Questions Segment
During this segment, we dial down the heat and serve up easy questions, letting guests savor the sweet relief of Pepto.
Credits:
AD/CW: Harper Herman
CW: Emma Rich
ACD: Marissa Cuconato
ACD: Dahee Song