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NotCo NotToilet


Graphis New Talent 2024 SILVER AWARD

Young Ones One Show 2024 SHORTLIST


Hangovers are tough on people, but there's another victim we overlook: toilets. 


NotCo is a food-tech company known for using AI to create plant-based products that mimic animal foods. To reach a new audience, they are launching their new product NotHangover, aimed at mitigating the day-after consequences of drinking. We’re getting the word out via a PSA-style campaign that humanizes the porcelain thrones affected by hangovers’ wrath (all set to the angelic serenade of Sarah McLachlan).

Credits: 
AD: Harper Herman
AD: Aleah Jones 
CW: Paige Shin 
CW: Philip Acierno