Dirt of Glory
Dirt, the new currency of champions.
Persil’s Dirt is Good Project asked for a PR-worthy moment that proves dirt isn’t mess, it’s merit. Dirt has always been viewed as something to be removed or cleaned away. However, in soccer dirt is a sign of hard work, proof of every tackle and goal scored. We're transforming this perception by partnering with the underdogs of the Sky Bet Championship to celebrate the grime on their jerseys as badges of honor. AD: Harper Herman
AD: Aleah Jones
CW: Paige Shin
CW: Philip Acierno