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Dirt is Good (Persil): 
Dirt of Glory

D&AD New Blood 2024 WOOD PENCIL

Graphis New Talent 2024 HONORABLE MENTION

Dirt, the new currency of champions. 

Persil’s Dirt is Good Project asked for a PR-worthy moment that proves dirt isn’t mess, it’s merit. Dirt has always been viewed as something to be removed or cleaned away. However, in soccer dirt is a sign of hard work, proof of every tackle and goal scored. We're transforming this perception by partnering with the underdogs of the Sky Bet Championship to celebrate the grime on their jerseys as badges of honor. 
Credits: 
AD: Harper Herman
AD: Aleah Jones 
CW: Paige Shin 
CW: Philip Acierno